Sunday, January 16, 2011


web630 rr apparition 399x300 Rolls Royce Apparition concept messes with our heads
To say that we see a lot of student car designs here at Autoblog would be a gross understatement. We see hundreds of ‘em. Some are more interesting than others, but every once in a while, a design comes across our desks that takes our impression of what a car can look like and completely turns it on its head. This is one such example.
Dreamt up by one Jeremy Westerlund while studying at the Art Center school of design, the Rolls-RoyceApparition is a rolling trompe-l’œil that at once both reaches back into the automaker’s history and extends into the future.
The design is based around the old motor carriages that had a chauffeur sitting up front, exposed to the elements, with the passengers coddled inside. Like most contemporary Rolls models, the front is utterly dominated by the prominent grille and hood ornament. It features unique touches like real mahogany inserts in the wheels, and the imposing overall shape is long and low: the designer took his cues from sailing yachts, and even though the model is built to 1:4 scale, it’s still nearly six feet long. If such an extreme example of fantasy ever became reality, it would measure 279 inches overall – that’s over 23 feet, or about four feet longer than the Phantom. See if you can wrap your head around it in our extensive high-resolution image gallery below.

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Fenice Milano’s Rolls-Royce Ghost “Diva” makes Mansory look tasteful



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Between the gallons of chrome and the Spirit of Ecstasy protruding from its prominent grille, the contemporary offerings from Rolls-Royce have become a favorite among the bling crowd. But there are always those looking for something more outlandish. We thought Mansory had them covered with their take on theGhost, but even that’s looking subdued in comparison to Fenice Milano’s Diva.
Decked out in more gold than an aging Mediterranean playboy’s neck, the Diva edition takes the borderline tasteful way over the top. The hood, grille, side sills and mirrors have all been coated in 24-karat gold, as has the interior, along with custom teak, leather and Alcantara trim. It’s enough to make Liberace spin in his grave, and if you’re wearing your gold D&G sunglasses, you can check it out for yourself in the gallery below and the press release after the jump.

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Rolls-Royce reportedly planning to expand Ghost family with coupe, cabrio, LWB sedan



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The new Ghost has been a runaway success for Rolls-Royce, the (relatively) more accessible saloon more than doubling its sales figures and outselling the larger Phantom by order of magnitude. And as might beexpected, the BMW subsidiary has every intention of cashing in its success with a family of new models.
Much as it has with the Phantom, Rolls-Royce is reportedly planning on spinning the Ghost sedan into a full range, including a long-wheelbase version, a coupe and convertible. The stretched limousine is expected to come first, with about half a foot of extra length added between the B and C pillars for more rear-seat space. The coupe and convertible versions are expected to follow.
Reports also indicate that Rolls-Royce is planning a green push by implementing more environmentally-friendly drivetrain options, although it has not yet decided exactly what form they’ll take. With sister-brands BMW and Mini taking the pressure of carbon emissions regulations off its back, the Spirit of Ecstasy is more concerned with pinpointing just what its customers want, and delivering it in a finely-crafted, leather-lined burlwood box.

Report: Rolls-Royce to expand Ghost line



ghost 450x298 Report: Rolls Royce to expand Ghost line
It sounds like Rolls-Royce is looking to pull a few more Ghosts out of its hat. According to Bloomberg, the company has its eyes on doubling sales figures in a hurry, and part of that plan may involve more variants of the Baby Roller. As the second model line in the company’s stable, the Ghost has done plenty to generate growth for the company, primarily due to its smaller size and (slightly) more accessible price tag. The Ghost starts at $245,000, while the next step up, the Phantom, hits luxury buyers for a less manageable $380,000.
Rolls-Royce is currently producing around three Ghosts for every Phantom, thanks largely to increased interest in the brand from China. China has already moved up to become the company’s second biggest market after the U.S. – a slot formerly occupied by the UK.
Bloomberg didn’t offer much in the way of details as to what to expect from any upcoming Ghost variants, so full-line Rolls collectors will want to keep their Dom Perignon on ice for the moment. Stay tuned.

Rolls-Royce sales up 146 percent on popularity of Ghost



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If there was any lingering doubt as to the business value of the 2010 Rolls-Royce Ghost, recent sales figures appear likely to put such concerns to an abrupt end. Over the course of the first five months of 2010, Rolls-Royce has sold a total of 678 automobiles. That doesn’t sound like a whole lot when judged against the world’s largest automakers, but that figure represents an impressive 146-percent increase over the previous year.
As you might have guessed, that sales uptick is being driven by orders for the new Ghost, which, with a price starting at around $250,000, is Rolls-Royce’s new entry-level model. Company head Torsten Müller-Ötvös expects the sales surge to continue throughout the 2010, suggesting that the automaker will post figures “at least double the volume of last year.” As we found during our recent First Drive, Ghost buyers are likely to be very pleased with their new saloons.
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First Drive: Rolls-Royce Ghost is smaller in size, still larger than life



lead1rrghostfd2011 First Drive: 2010 Rolls Royce Ghost is smaller in size, still larger than life
Rich people are different from the rest of us. Their wants and needs involve parameters and details completely foreign to the proletariat. While we use our vehicles for transportation, utility and sport, the rich view their automobiles as a necessary accoutrement to their elevated lifestyles.
For the ultra-wealthy, an appropriate equivalent might be an original Remington bronze or Picasso painting. And just as they need art in their mansions, they need beautiful transportation. The 2010 Rolls-Royce Ghostlives up to those lofty requirements by simultaneously being a rolling work of art and a status symbol beyond reproach.
Like access to the Queen, our time with the Ghost was strictly limited, so comprehensive driving impressions will have to wait. But what we did get was a rare glimpse into what the world’s richest inhabitants will enjoy when the Ghost goes on sale this year. And as you’d expect, life is good on this side of the financial Bell Curve.

Red Dot design award honors Rolls-Royce Ghost, others



r rghostopt1 440x294 Red Dot design award honors Rolls Royce Ghost, others
Still thinking of the Rolls-Royce Ghost as a mini-me Phantom? Think again. The design is apparently standing on its own merits, and has won the praise of the Red Dot jury. Considered one of – if not the – definitive awards for superior design, the Red Dot is awarded every year to an array of products, from furniture and office supplies to electronics and passenger vehicles.
This year the award was given to a wide range of automobiles, including the Skoda Yeti and Superb Combi, BMW 5 Series andX1, Volkswagen Polo, Kia Venga, Mercedes E-Class Cabrioletand Opel Astra. The “best of the best” designation, however, was reserved for the Rolls-Royce – which follows the prize awarded to the Phantom Drophead Coupe two years ago – along with the Mercedes-Benz SLS AMG and Peugeot RCZ.

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