There’s a sect of motoring nihilists out there who would have us all believe there isn’t a single thing in the automotive universe that hasn’t been done before. It’s the “Simpsons did it” meme on methamphetamines, though instead of a yellow animated family, our cast is populated by the likes of Plymouth, Cord, Studebaker, Hudson and any number of other equally innovative yet forgotten brands. Think adaptive headlights are a trick piece of tech? Think again – Willys-Knight employed a third directional headlight as early as 1928 on its 70A, and Citroën made use of similar methodology on cars like the DS and SM way back when.
Few segments seem to have accepted this grim reality quite like the luxury sedan world. Automakers that once strove to create unique products now seem to be operating from the same design template. Line up the profiles of the BMW 7 Series, Audi A8 and the Mercedes-Benz S-Class, and the vast majority of the car-buying public would have no idea which car was which. Each vehicle is attractive in its own right, but we wouldn’t accuse any of them possessing the same kind of gravitas as, say, a ’38 Mercedes-Benz 770.
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